Utah Jazz Partners with Sporting Innovations to Launch Enhanced Mobile Experience for Fans
New Official Mobile App Delivers Content Before, During and After Games
SALT LAKE CITY (January 23, 2014) - Utah Jazz fans are enjoying a new mobile experience during this NBA season. Following the launch of the new Utah Jazz official mobile application, the Jazz now provides its fans with the information needed to enhance their experiences during games. Leveraging Sporting Innovations’ FAN360 platform, its fans are among the most digitally connected in the world.
“This free Jazz mobile app is a must-have companion for basketball fans to access live interactive game stats, dynamic shot charts, detailed player stats, unique Jazz photos and videos and live audio streaming,” said Craig Sanders, senior vice president of marketing, Miller Sports Properties. “This innovative technology further enhances the fan experience and connection with the Jazz.”
Fans can download the official Utah Jazz app through iTunes and the App Store or get it on Google Play via www.utahjazz.com/app.
The FAN360 platform is a breakthrough sports ecosystem developed by Kansas City-based Sporting Innovations, a leader in the international sports technology market. FAN360 transforms how sports teams utilize technology to enhance the fan experience, offering the ability to deliver customized experiences that result in increase loyalty. It is a dynamic solution designed specifically for sports, and built by sports industry veterans.
The Utah Jazz’s new official app, built on the FAN360 Uphoria mobile framework, provides fans with content before, during, and after the game. It’s more than just an information hub; it’s a complete fan companion available on an Apple or Android mobile device. Jazz fans are able to access features such as play-by-play, team line-ups, venue information, and more on their mobile devices. By focusing on delivering contextually-relevant and tailored experiences through Uphoria, the Jazz is the first NBA organization to offer this technology to its fans, and continues to advance the expectation of fan experience and value in the NBA.
“Sporting Innovations has been the ideal partner to deliver the technological expertise needed to reach our objectives. Its FAN360 platform and approach to the mobile experience has been groundbreaking in its application to a professional sports franchise,” Sanders said. “Our fans are the true benefactors because the capabilities have been taken to a new level of service, information and entertainment.”
The Jazz has already seen strong early adoption of the mobile application, as it was recently featured in the Top 5 Free Sports Apps in Google Play.
The decision to go with FAN360 is part of a larger strategic initiative by the Jazz to utilize technology and innovation to bolster experiences for its loyal fans. FAN360 joins a new digital ecosystem alongside high definition video boards, digital display ribbons, in-stadium Distributed Antenna System (DAS), and a progressive organizational approach to win the battle of the seat vs. the couch.
“Our direct experience in the sports industry provides us with a unique perspective that helps teams like the Jazz determine the best strategic approach for utilizing advanced technology to enhance the fan experience,” said Asim Pasha, managing partner of Sporting Innovations. “The response from Jazz fans following the launch has been tremendous. We have just scratched the surface here though. There is much more to come in future releases.”